- Wisdom - learn from others and the past
- Vision - reiterated to keep on track, a stable foundation on which decisions easily flow
- Passion - to keep on going, to endure because we love what we do
- Great People - surrounded by excellence
- Personal - keep it real, people and relationships are what is most important
- Style - appealing, desirable, everything with taste
- Partnering - know our strengths and know when to use the strengths of others
- Positive - focus on the positive energy using our strengths, don't waste energy on negativity
- Evolution - bring people along, strive for constant improvement, make things better, build on the past and now
- Win-win - make deals that genuinely benefits all parties. Honest ethical business is best for the long term
