• Wisdom - learn from others and the past
• Vision - reiterated to keep on track, a stable foundation on which decisions easily flow
• Passion - to keep on going, to endure because we love what we do
• Great People - surrounded by excellence
• Personal - keep it real, people and relationships are what is most important
• Style - appealing, desirable, everything with taste
• Partnering - know our strengths and know when to use the strengths of others
• Positive - focus on the positive energy using our strengths, don't waste energy on negativity
• Evolution - bring people along, strive for constant improvement, make things better, build on the past and now
• Win-win - make deals that genuinely benefits all parties. Honest ethical business is best for the long term